Strategy. Story. Production.

These usually live in three different companies, which is why strategy so rarely survives contact with the camera. Here they don't. One team sets the direction, writes the story, and is there when it gets made.


The work

Three disciplines, one point of view.

Strategy

What gets worked on, in what order, and how you will know it worked. Fifteen years running delivery inside large organisations, most recently as VP of Operations for an agency carrying roughly fifty retained clients.

  • Fractional CMO engagements
  • Channel and growth strategy
  • Measurement and attribution
  • AI native operations and infrastructure

Story

What the brand says, who it says it to, and why anyone should care. Positioning and narrative first, then the scripts and hooks that carry it. Two years of Meisner training, so performance gets directed from the inside rather than from a monitor.

  • Positioning and brand narrative
  • Creative direction and briefs
  • Scripts, hooks and talking points
  • Creator programs, screened and briefed

Production

Getting it made. Disney, Paramount and NBCUniversal taught us how a real set runs. The last two years taught us how to get the same result on a phone, on a deadline, for a fraction of the budget.

  • Short form and long form content
  • Branded content and UGC
  • Post, edit and distribution
  • Usage rights handled properly
How it usually works

Retained, or by the project.

Fractional CMO
Senior marketing leadership for a set number of hours a month, without a full time hire. We set the direction and your team executes against a brief they can actually run.
Creator & UGC programs
Screening, briefs, rate guidance and agreement language covering usage rights and advertising permission, so the content you pay for can work twice instead of expiring.
Production
Single spots through campaign packages. Concept, script, shoot, post and delivery, for every digital channel.
AI & operations
Where AI genuinely saves time, and where it quietly costs you credibility. Workflow design, tooling and team onboarding, built from having run it rather than read about it.
Current client

Proof beats positioning.

Clean electrolytes · DTC
CocoBana by Crave Nutrition

Fractional CMO leading channel strategy across TikTok, Instagram and Facebook, building the creator program and agreement framework, and standing up paid media with attribution.

Who you're working with

Kacie Calhoun

Fifteen years in entertainment production at Disney, Paramount and NBCUniversal, then agency operations.

Tempered Studios exists because the same thing kept turning up inside brands spending real money: plenty of output, nobody owning the decisions, and no way to tell what was working. Usually because the people setting strategy had never had to make anything, and the people making things were never told why.

We do both. That is the whole idea.

Tempering is the heat treatment that makes steel hard without making it brittle. Pressure applied deliberately, so what comes out holds up.

Background MBA, USC Marshall
SAG-AFTRA
Meisner, William Esper Studio
Disney · Paramount · NBCUniversal Based Florida, working remote
Start here

kacie@temperedstudios.com

Tell us what you're making and where it's stuck. You'll get an honest answer about whether we're the right help.